Thursday, December 5, 2013

The restless food innovation market has introduced a restful new food. It's ice cream with ingredients that help you relax or go beddy bye, including melatonin, rose hip, milk thistle and valerian root.

Isn't this a little duplicative? Doesn't eating a pint of ice cream already induce food coma? Or are you just pumping my twisty cone full of sleeping aides so I can fall asleep mid lick and wake up face down in a slop puddle.... I don't follow the logic of this product development.

Not to mention, people already turn to sweets as an emotional eating crutch, and even go so far as to bemoan their addictive properties. So in response to that ready-made siren call, that needs no help, you'll just, uh, offer help ... and make it more emotionally crippling. Good job, food makers. I can't help but think your efforts would have been better placed solving world hunger. #GoHomeYou'reDrunk #QuitWhileYou'reAhead